FAQs on the INQUIRER's anti-ad blocking technology
Why can't I use an adblocker on the INQUIRER?
INQ is funded by online advertising. It's what keeps the site running and our writers fed. Unfortunately, this business model is under threat by the use of ad blockers, with around a quarter of all visitors to the site choosing not to view adverts.
This puts us in a tough situation. The advertising that many choose to not to see is how we make money. It pays the wages of our (very) small team of writers and enables us to keep bringing our audience relevant, insightful and unashamedly opinionated articles relating to the technology industry.
With this in mind, it's been decided to restrict access to INQUIRER articles, along with other Incisive Media titles, for those using an ad blocker. We'll ask readers to consider whitelisting the site to access the content.
We put off implementing this on INQ for as long as we could from an editorial point of view, but we learned recently that it's a necessary move. Online journalism is in a tough place, and we've seen many of our peers, and even colleagues, hit by the struggle facing ad-funded websites over the past few months.
We also understand that advertising can be invasive and irritating. However, we hope you'll understand that whitelisting the INQUIRER, which delivers non-invasive advertising via selected banner slots on the margins of the page, helps us to keep the website running.
We hope you understand why we have been forced to introduce these measures, and we'd be hugely appreciative if you'd consider adding INQ to your whitelist.We have a small, incredibly passionate team of writers who strive to bring you original, funny, exclusive and snarky content, and we'd love to carry on doing what we do best.
How do I turn off an ad blocker?
There are different ad blockers available but most allow you to ‘whitelist' certain websites.
To do this for the INQUIRER, click on the ad blocker icon - usually located near your browser bar, in your taskbar or in the bottom right corner of your screen - and then select the option to disable the software on www.theinquirer.net.
You may also be given the option to disable it only on the page you are currently on, but be aware that you would need to do this for every page on the INQUIRER which you visited.
If I do this, will I then be able to read the content?
Yes. You may need to refresh the page once the ad blocker is disabled, but you will then be able to see the content.
I don't have an ad blocker on but I'm being blocked anyway.
Please wait at least 10 seconds for the page to load fully.
There are other types of software which can get in the way of adverts being served correctly, and may cause a problem with the viewability of the INQUIRER. Examples include Ghostery, Disconnect and Do Not Track Me.
I've heard that using private browsing mode in Firefox can cause problems with viewability of sites?
Firefox has a private browsing mode which includes ‘Tracking Protection'. This works in pretty much the same way as an ad blocker, so you are likely to be prevented from reading the INQUIRER.
To continue reading content, you will need to click on the shield icon in the top left corner of your Firefox browser and click ‘disable protection for this session'. This will only turn off this setting for www.theinquirer.net and you can continue to browse the rest of the internet with it on.
I've tried everything and I still can't read what I want!
Try refreshing your browser once more. If it doesn't clear it then please contact [email protected] with the following information.
- Go to www.whatsmybrowser.org to find out more about your own device's setup and send us the link it provides
- Please confirm whether you are able to see adverts as well as the ad block messaging
- A screenshot and any additional information.