Proof that even the mighty can fall, gaming giant Blizzard has announced plans to scrap production on what would have been a brand new Massive Multiplayer Online (MMO) game named Titan.
The US company is responsible for the hugely popular World of Warcraft, among other successful computer games Diablo and Starcraft.
Despite seven years of construction on the game, the shock announcement came from Blizzard co-founder and CEO Mike Morhaime, who broke the news to Polygon in a recent interview.
Morhaime discussed the timing of knowing when to quit, losing perspective and the company's reasons for attempting the ambitious project in the first place.
"We had created World of Warcraft and we felt really confident that we knew how to make MMOs," explained Morhaime.
"So we set out to make the most ambitious thing that you could possibly imagine and it didn't come together. We talked about how we put it through a re-evaluation period, and actually, what we re-evaluated is whether that's the game we really wanted to be making. The answer is no."
For the uninitiated, MMO gaming allows users to play and interact with millions of other gamers around the world, provided that you have an internet connection.
MMO games have been cited as a new form of socialising between people across the globe, as both co-operative and competitive gaming is permitted, allowing users to chat via a pop-up window or a headset.
The UK MMO industry was worth a reported £195m in 2009, compared with £165m in Germany and £145m in France. However, US gamers still reign supreme, spending approximately $3.8bn overall on MMO games.
Popular MMO titles such as World of Warcraft, Everquest II and Minecraft offer free trial versions of the games, however the real income arrives through full game subscriptions and money spent on upgrades for characters, levels and equipment within the game.
Despite World of Warcraft celebrating its 10-year anniversary of the MMO incarnation of the game, a recent report by Gamespot told of a large decline in subscribers, from 7.6 million to 6.8 million in just a few months.
Regardless, a Universal Pictures film adaption is due to hit cinemas on 18 December 2015.
This article has been written by Trusted Technology.