For small business owners, startups and budding entrepreneurs, the proposition of free web hosting is seemingly an attractive option as it eliminates the ongoing cost associated with professional web hosting services. However, one should understand the significant differences between paid and free web hosting services before building a website. Here are the five major differences between professional web hosting companies and free providers.
The most striking difference between paid and free web hosting services is the domain address. Free web hosting platforms will provide a domain address that has their company's name included in the URL. This will certainly not create a professional image for businesses since customers never take websites hosted by free providers seriously. On the contrary, paid web hosting companies provide a personalised domain name, creating a unique identity for businesses online.
This is one of the main features that sets professional hosting services apart from free providers. Usually, free web hosting platforms do not offer the same uptime like paid web hosting companies. So websites hosted by free providers are prone to witness a lot of downtime. This will more likely cause a negative impact for businesses and may result in loss of customers and revenues. Whereas, most of the professional web hosting services guarantee 99 percent uptime, which is absolutely essential for businesses.
Search Engine Rankings
Higher search engine ranking is what every online business seeks in this digital age. Free web hosting platforms display irreverent ads and unprofessional links on the websites. Moreover, these platforms are also infamous for being used by spammers to create dummy websites. Such factors are frowned upon by search engines and contribute to lower search engine rankings. Businesses will never encounter such issues while building a website with a professional company, resulting in higher search engine rankings and better online visibility.
Bandwidth and Storage
Professional web hosting companies like 1&1 give the freedom for businesses to choose from a variety of packages, with different bandwidth and storage space. But free web hosting companies provide limited bandwidth and storage space, making it inconvenient to upload and transfer video clips, photos, maps and so on. Also, some companies restrict user access once the bandwidth limit is reached. So businesses might have to wait for a period of time to alter their website content. Such inconveniences will not be there while using paid services.
Support and Assistance
Last but not least, free hosting platforms do not provide immediate support in case of any technical glitches. This will be a significant problem for complex sites that rely upon MySQL databases and PHP and Perl scripts. With paid hosting services, businesses enjoy 24/7 technical support via phone, email or chat, promising peace of mind even during a crisis.
This article has been written by 1&1.