The iPhone 7 isn't a revolution, it just does things differently. Another solid effort.
Top performance, water resistant, bigger storage, camera upgrades
Same-old design, questionable innovation, no fast-charging
Battery and storage
The iPhone 7 has more storage from the off. Gone is the lowly 16GB option and in marches a new 32GB model. 64GB is also no more, and instead there's a choice between the large 128GB or larger 256GB.
The storage shake-up is cause for celebration and commiseration. It's about time Apple did away with the outdated 16GB, but the next stop being 128GB leaves us with nothing in between. 32GB is still on the small side, and Apple's militaristic stance on removable expansion could leave some in a quandary.
We know it's cool to bash Apple, but we can't overlook the iPhone 7's lack of fast-charging ability. When will this madness end? You can, of course, still take advantage of the often underused iPad mini charger, which provides a welcome boost, but we'd rather the innovation was directed here and not in a new Home button, for instance.
Apple quotes 14 hours of life and we'd say that's refreshingly honest. A full day's use is realistic, assuming you follow a similar working pattern to us. A 7.30am start with moderate to heavy use during the day would see the iPhone 7 needing to hit the hay at around the time we stop for our cocoa.
The battery lasts just long enough, but it should go for longer seeing as it represents the largest capacity in an iPhone so far.
The iPhone 7 is the same price as the iPhone 6S in the US, but Brexit means that UK buyers are in for a price hike. Frustrating.
The iPhone 7 starts at £599 in the 32GB configuration, rising to £699 for the 128GB model and £799 for the 256GB model. All three can be bought from the Apple Store.
If you want to shop around, Carphone Warehouse has a £52 per month tariff that comes with a one-off payment of £9.99.
Contracts on Three start at £43, with a £149 payment. The network will include Feel at Home roaming with all sales of the iPhone 7.
With the loss of the headphone port, it seems almost as if Apple sees itself as the Messiah delivering us from capable and convenient standards. Congratulations, Apple. You've created a solution to a non-problem.
Scorn aside, we can't ignore the feats that Apple has pulled off with the iPhone 7. The A10 Fusion processor is a force to be reckoned with, water resistance is long overdue, and the camera might just be the best Apple has put into a phone.
Yet it's not an essential upgrade by any means. The iPhone 7 is more like Apple's experimental phase. David Bowie's Berlin years, if you will. It's not going to be for everyone, and if you crave more from a phone take a look at the iPhone 7 Plus. µ