The iPhone 7 isn't a revolution, it just does things differently. Another solid effort.
Top performance, water resistant, bigger storage, camera upgrades
Same-old design, questionable innovation, no fast-charging
We were all expecting more from the iPhone 7 in the design department, and if you look at the specs sheet you might charge the cameras with the same crime. Thankfully that's not the case, and there's a lot more going on than meets the eye despite the same 12MP sensor.
For starters there's an improved six-element lens and a wider f/1.8 aperture. The Dual LED (dual-tone) flash found on the iPhone 6S has been upgraded to Quad LED, increasing brightness levels by 50 per cent.
In practice it's clear to see that the iPhone's colour-capturing ability has been improved. Colours are pleasing (and not in that overtly artificial manner like with Samsung's phones), and brightness levels are impressive as the f/1.7 sensor lets in slightly more light (even on murky days, like in our samples). Sharpness is just so. Even in low light we were more than happy with the results.
It's a similar story when it comes to shooting video. Like the iPhone 6S, the iPhone 7 can film in stunning 4K, but the added optical image stabilisation corrects any shakiness and delivers far smoother results.
The FaceTime HD camera uses a new 7MP sensor (the iPhone 6S had 5MP) and takes advantage of the same wider colour gamut for brighter, sharper selfies. The duck face is still all on you, though.
This is a promising start, so we're even more tempted by the dual-lens tech on the iPhone 7 Plus.
The iPhone 7 is quite clearly the poster child for iOS 10. Apple has added support for Siri in third-party apps, meaning that you can now control the likes of Uber, Facebook and WhatsApp using your voice alone. We tried it with LinkedIn and managed to successfully instruct Siri to send a message to one of our contacts.
Swipe left from the Home screen and there's an entirely new view that crams in a cocktail of content: event reminders, alarms, news stories, weather, and stock information, not to mention the ability to add even more widgets of your own.
Raise to Wake sounds like something that would rouse Mumm-Ra from his slumber, but instead, it cleverly rouses the lock screen when the phone is picked up. And if you're concerned about the phone turning on inside your pocket, the iPhone 7 refused to recognise any shaking or tapping despite our best efforts to trick it.
We experienced minor connectivity problems in the days following launch, like being unable to connect to the iTunes Store, but we put this down to Apple's servers taking a hammering.
The iMessage app comes with new emoji, and something altogether more terrifying. The addition of stickers, fireworks, balloons and confetti turns what was once a sensible message client into a kaleidoscopic playground of lunacy. If you have our sort of friends you can turn it all off, but perhaps give it a taste first before deciding it isn't for you.
You'll observe various nips and tucks elsewhere. The Apple News app, for instance, has had a welcome interface update, and now offers the ability to receive push notifications from your favourite outlets.
iOS 10 is not a reason in itself to invest in Apple's new handset. iPhone users running iOS version 8.3.1 (and above) have been able to upgrade to the latest version since the 13 September release date.