A lack of truly standout features means the follow-up to the popular Smart Ultra 6 comes up short
Good specs for the price, impressive screen (to a point), uncluttered Android experience
Cheap design, poor camera performance and viewing angles, Vodafone only
We were pleased to see the Smart Ultra 7 continuing Vodafone's trend of supplying a clean Android experience.
The firm has bundled a selection of its own apps and functionality, such as enhanced calling and integrated messaging, and Vodafone's Smart Lock feature is quite neat as it keeps the handset unlocked when it knows it's safe about your person.
Battery and storage
The 2,960mAh battery delivered a full day of juice, but you won't get much more than that. At such a competitive price there's no support for Quick Charging technology.
The Smart Ultra 7 comes with 16GB of storage, but there's room under the detachable backplate for a microSD card.
Even with the impressive asking price of £135, the deck is not stacked in the Smart Ultra 7's favour. In the past few months alone we've seen the Honor 5C, Moto G4, Wileyfox Spark, Obi Worldphone MV1 and more tussle for dominance.
You also need to consider whether you want to be tied to the Vodafone network, as the handset is a network exclusive.
Unlike the pricier Smart Platinum 7, the Smart Ultra 7 doesn't excel at anything in particular. Performance is OK for a phone of its class, but the display, camera and build let the side down. Sadly we deem Vodafone's affordable effort average at best, and wish the firm better luck this time next year.