A lack of truly standout features means the follow-up to the popular Smart Ultra 6 comes up short
Good specs for the price, impressive screen (to a point), uncluttered Android experience
Cheap design, poor camera performance and viewing angles, Vodafone only
The Smart Ultra 7 has a 5.5in Full HD display with a resolution of 1920x1080 pixels at 401ppi.
There's nothing wrong with Full HD resolutions per se, but the LCD on the Smart Ultra 7 suffers somewhat from a dull colour palette. Placed side by side with the Moto G4, the difference is quite startling.
We found ourselves reaching for the brightness controls only to discover that they were already pushed to the maximum. The gap between the glass and the panel also means that viewing angles are poor especially in bright sunlight.
The Smart Ultra 7 uses the same Dragontail glass found on the Wileyfox Spark. It's a cheaper alternative to the Gorilla flavour but still offers that extra layer of protection.
Photography duties are taken care of by 13MP and 5MP cameras, both with LED flash.
We expected the rear-facing 13MP snapper to produce similar results to the 16MP sensor found on the Smart Platinum 7, but we were wrong.
Colours always seemed slightly off, and on occasion, a reddish hue sneaked into our pictures. Again, there's a noticeable delay when we took a picture with HDR enabled.
We compared results with the Moto G4 and, although we found that the Moto's use of HDR takes colour and detail to unrealistic levels, the Vodafone effort struggled with focus and blurred the tops of some of the cars.
Taken on the Moto G4
Taken on the Vodafone Smart Ultra 7