THE APPLE WATCH is the company's first delve into the wearables space and has already become the most talked-about smartwatch yet, despite previous efforts from the likes of Motorola, Pebble and Samsung.
While in the past wearable devices failed to generate as much hype as the Apple Watch, its late entry into the wearables market means it's joining an already-crowded market. Perhaps with this in mind, Apple has taken a different approach to its competitors, making its smartwatch as much about fashion as it is functionality.
Setting up the Apple Watch is incredible easy, as long as you have an iPhone 5S (or newer) running iOS 8.2, which will have stuffed an Apple Watch app onto your smartphone.
Switch Bluetooth on, open the app, scan the face of the Apple Watch using your iPhone's camera, and you're pretty much done.
Your iPhone will then ask for a few details - such as your Apple ID, whether you'll be wearing the Apple Watch on your left or right wrist, which apps you want to install on your smartwatch, and whether you want to set up a passcode - which you definitely should do.
After this the two devices will sync - a process that took two to three minutes during our trial.
Design and screen
We don't like to boast (we do), but we've been reviewing the 42mm Apple Watch with Milanese Loop, a stainless steel mesh strap that wraps around the wrist.
The strap is more jewellery-like than Apple's rubber and leather strap offerings, perhaps making it a little feminine. However, of all the straps available it is perhaps the one that goes best with the stainless steel body of the Apple Watch, giving the device an all-round premium feel, especially when compared with the likes of the Moto 360.
The strap is of such good quality that you won't be too worried about it picking up scuffs or scratches, but having said that, the mesh-like material can easily pick up dirt, grime and, er, cake. The stainless steel Watch body appears plenty tough enough too, and the screen has so far proved resistant to any cracks or nicks thanks to its Sapphire glass coating.
We've yet to build up the courage to put its waterproof credentials to the test, but will be sure to update the review when we have.
The Apple Watch is by no means as bulky as some of its competitors, such as Motorola's and LG's latest Android Wear efforts. We found the strap a little too big, with our abnormally small wrist perhaps better suited to the 38mm offering. But the 1.7in screen felt by no means cumbersome, and sat comfortably - if not a little weightily - on the wrist.
This screen is one of the device's standout features. Apple has branded the 1.7in 332ppi screen a 'Retina display', despite switching out LCD for OLED. The display is impressively crisp and vibrant, and features all the displays you'll find on Apple's Retina-equipped iOS and OS X devices.
Another good thing about the screen is that, unlike the ugly thick border you'll find on Pebble's smartwatch efforts for example, it's largely bezel-less, meaning apps look great and fill the screen.
If you thought that's all we could possibly say about a 1.7in display - you should be right, but you're not.
Force Touch, which reportedly will be coming to the iPhone 7 later this year, is another stand-out feature, and means the Apple Watch is capable of detecting the difference between light and hard presses on the screen.
The Apple Watch screen comes paired with a Digital Crown, a modern take on the traditional crown and a unique approach compared to the touch-based navigation on Android Wear. A tap of the button or a flick of the wrist will launch the watch face, and you can push to jump to the app home screen or hold down to activate Siri.
The Digital Crown's most useful function, however, is navigating around Apple's specifically-designed WatchOS software, which we found much more pleasant than navigating using the tip of our finger and squinted eyes.
We'll talk more about WatchOS on the next page.
Next: Software, performance and battery life