Product HTC One M9
Specifications 5in 1080x1920 resolution 441ppi Super LCD3 touchscreen, octa-core Qualcomm Snapdragon 810 processor, 3GB RAM, 32GB internal storage, microSD up to 128GB, 20.7MP rear-facing camera with dual-LED flash, 4MP Ultrapixel front-facing camera with flash, GSM/3G/4G, 802.11a/b/g/n WiFi, Android 5.0 Lollipop, HTC Sense 7.0, 2,840mAh battery, 145x70x9.6mm, 157g
Price £579 SIM free
THE HTC ONE M9 is the firm's latest attempt to challenge Apple and Samsung in the smartphone market, although unlike the iPhone 6 and Galaxy S6, the handset doesn't offer much new compared to its predecessor, with HTC instead choosing to refine the smartphone's design, camera and software.
HTC seems to think it's done enough, though, and told The INQUIRER that by refining last year's flagship model, smartphone buyers will begin to see that its rivals are simply building on ideas that it introduced with the One M8.
The HTC One M9 went on sale on 31 March. EE has been in touch to confirm the HTC smartphone is now available to buy on a range of 4GEE price plans. Getting your hands on the latest HTC flagship will set you back £199.99 plus £31.99 per month for 500MB data. Or if you're willing to shell out £41.99 on a 24-month contract, you can get the One M9 for £49.99 with 1,000 minutes, unlimited texts and 1GB data a month. Existing customers who upgrade to the same plan also get unlimited calls and 2GB data per month.
The HTC One M9 looks similar to its predecessor. It boasts the same unibody aluminium casing, although HTC has equipped it with a new two-tone design and slightly more curvaceous edges.
It's slightly thicker than the HTC One M8 at 9.6mm thick, but HTC boasts that it's also slightly lighter, tipping the scales at 157g. Either way, the handset retains the robust feel of its predecessor, without feeling too cumbersome in hand.
While robust, the HTC One M9 doesn't boast resistance against water, although its Gorilla Glass 4 screen protection should prevent any cracks appearing in the screen. We've dropped the phone on a couple of occasions, and the phone emerged unscathed both times.
While we're a bit disappointed HTC hasn't done much new in terms of design, the HTC One M9, much like its predecessor, is undoubtedly one of the most premium-feeling smartphones out there, and one of the few Android handsets than can challenge the iPhone when it comes to design.
The One M9 is also offered with a new version of HTC's DotView case, and we opted for a transparent offering so as not to completely hide the handset's premium-looking rear.
Sure, the DotView case is a bit of a novelty with its ability to display the time, weather or other information through the tiny holes on the front of the cover, but it certainly got heads turning during our time with the One M9.
The HTC One M9's 5in Full HD Super LCD3 screen is identical to that found on last year's One M8.
HTC claims the lack of upgrade to QHD, as found on the LG G3 and Galaxy S6, is because it's not required for a screen of this size, and likely would have a detrimental effect on the handset's battery life.
That considered, it does make the One M9 somewhat less appealing than the Galaxy S6, a smartphone that HTC is desperately trying to compete with and which boasts a cheaper SIM free price-tag.
During our hands-on time with Samsung's latest flagship, the display proved among the best - if not the best - smartphone displays we have seen, and it makes the One M9 seem somewhat lacking in comparison. Though we think the addition of Saul Goodman definitely shows the screen off to its best abilities.
Next: Performance, operating system.