Product Amazon Fire Phone
Specifications 4.7in 1280x720 IPS LCD display, quad-core 2.2GHz Qualcomm Snapdragon 800 processor, 2GB RAM, 13MP rear-facing camera with HD 1080p video and LED flash, 2.1MP front-facing camera, 32GB internal storage, 802.11a/b/g/n WiFi, 4G LTE support, 2400mAh battery, Android 4.4.2 Kitkat, 139x67x8.9, 160g
Price From £399 SIM-free
THE FIRE PHONE is Amazon's first foray into the crowded Android smartphone market, and while it hasn't been on shelves long, early signs are the move isn't working out too well for the company.
At launch, the Amazon Fire Phone retailed for £399.99 SIM-free, a price that was temporarily slashed to £249 on Cyber Monday due to sluggish sales.
Still, at The INQUIRER we like to give all devices a fair hearing, so we've taken the Amazon Fire Phone for a spin to see how it stacks up against the competition.
The Amazon Fire Phone is fairly uninspiring when it comes to design.
While it's not the most unattractive phone on the market, the Fire Phone has little on offer in terms of aesthetics. It's available only in one colour, black, and the design is made up of a glass-coated front and rear, and odd rubber-clad sides that make it feel as if the phone is in a case.
The smartphone's array of cameras is also a little unsightly, although we welcomed the inclusion of a physical home button, which makes the awkward user interface a little easier to navigate.
At just shy of 9mm thick and 160g, the Amazon Fire Phone also feels much heftier than most other smartphones, and it's quite awkward to use for long periods.
The display on the Amazon Fire Phone is disappointing. Sure, at £399 it's cheaper than many top-end smartphones on the market, but Amazon's decision to equip the handset with a 720p HD screen is a baffling one (especially when you can pick up a QHD-equipped LG G3 on its website for £300).
The Fire Phone packs a 4.7in 1280x720 screen, with a pixel density of 312ppi. As you'd expect, in terms of quality, it struggles to match the likes of the iPhone 6 and Galaxy S5, with text noticeably not as crisp and images not as detailed.
However, the Fire Phone doesn't disappoint when it comes to brightness levels, and viewing angles are also decent thanks to the onboard LCD technology.
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