SOFTWARE giant Microsoft has launched an attack on Apple saying that while its computers might look nice they are not what real users are after.
A new advert seeks to promote generic PCs running Windows as much more useful than Macs. The 'man on the street' featured in the advert says, "Macs to me are all about aesthetics more than they are the computing power. I don't want to pay for the brand, I want to pay for the computer."
He uses his $1500 (Microsoft-paid) budget to buy an HP Pavilion HDX 16t, which he says has everything he needs.
The adverts really have got the Apple press in a spin in the US. Already tame hacks have rushed to the Cupertino-based outfit's defence claiming that, not only is the HP Pavilion ugly, it has only three hours of battery life. The latest Macbook would be much better.
Apple Insider dedicates a whole page to reasons why the bloke in the advert should have really bought a Mac over the Pavilion.
It also comes up with some startling statements including the usual nonsense that the bloke would have to pay for lots of anti-virus software to fight the Conficker worm. He could download free anti-virus software and, since bought a new computer with the latest patches, conflicker would not bother him.
Viruses are as much of a problem for PC users as shoddy workmanship, badly-soldered Nvidia cards, exploding batteries, or bending laptops are for Mac users.
It is fairly clear that the Apple fanboys are running scared about Microsoft going on the advertising offensive. For years they have cheered whenever Apple released a nasty advert that attacked Microsoft, but it seems that they can't cope with a dose of the same medicine.
Our favourite quote from Apple Insider was that the bloke in the advert "just ended up with a cheap-appearing machine that obscured its real technical limitations under a flashy layer of misleading, specification-oriented marketing."
Um... right. In this case HP was not doing the advertising, Microsoft was and it does not make hardware. So how did the bloke in the ad fall for HP's marketing?
Second, something which needs to be explained to Apple fanboys who have a huge problem with reality: the bloke in the advertisement was not real! It was an advert, for Microsoft. He was no more real than the fat bloke was a real PC and the smug git was a Mac.
It is an advert, for goodness' sake. Who ever believes them?
Looks like someone pressed the wrong button on the routing machine
Half-Life 3 VR anyone
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