LIKE A DOG caught stealing a bit of chicken, Apple has rocked up with a sad look on its face to apologise for hiring humans to listen to Siri audio recordings and revealed privacy changes to tackle the issue.
The whole shebang centred around Apple's use of human contractors to listen to Siri recordings as a means of 'grading' the virtual assistant's responses to ensure its smart bits are working correctly and where improvements could be made.
Unsurprisingly, privacy advocates did a severe eyebrow raise at this, especially as the contractors ended up getting earfuls of folks' sensitive medical information, drug deals, and even people having sex.
As a result, Apple decided to suspend its Siri grading programme, which has had the rather depressing knock-on effect of 300 contractors being axed at an Apple facility in Cork.
And now Apple has popped up to issues a public sorry.
"We realise we haven't been fully living up to our high ideals, and for that we apologise," Apple's statement said.
The Cupertino crew also updated its privacy policies for Siri, noting that it will no longer retain the recordings of Siri interactions, though it will continue to use computer-generated transcriptions to grade the virtual assistant.
People who opt-in to have their recordings listened to by real-people can rest assured that only full-fat Apple employees, not contractors, will have aural access to the recordings.
"Our team will work to delete any recording which is determined to be an inadvertent trigger of Siri," the policy added.
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