PODCASTS FROM the BBC have been removed from Google after the corporation ruled that the service does not comply with its terms and conditions.
BBC News bulletins are unaffected by the decision.
This is all a bit awkward. Firstly, the BBC is supposed to offer a universal service for licence payers wherever possible, making the removal of anything from its platform a big deal.
But the BBC, in partnership with Ofcom, designed the rules, and amongst them is the fact that Google can't do what it's currently doing - directing search results to its own app instead of BBC Sounds.
Google has been asked to make an exception but has thus far refused, making for another stalemate of dogmas.
This is much the same as with video streams - apps like Sky Q and TVPlayer actually open streams in BBC iPlayer - they can't broadcast them directly.
In the early days of Sky+ there were similar problems with carriage of iPlayer on the Sky Satellite platform, once again surrounding branding and the way that the service is distributed and marketed.
Most notable though is that the BBC recently launched a new combined radio and podcasts app, BBC Sounds. It includes a number of podcasts that are exclusive to the app, or have them for up to a month before being distributed to the likes of Google and iTunes.
Given that the corporation has spent a lot of money of the new app, which has had some fairly lukewarm reviews compared to its predecessor, BBC iPlayer Radio, it will be looking for some sort of return on its investment and along with heavy advertising across its networks, then these exclusives are a potential tool for enrolling new listeners.
In other words, if you found a reason to pull all those podcasts in favour of your own platform, would you be in a rush to put them back if Google fell into line?
No. Neither would we. Jus' sayin'. μ
And it'll even undo the damage
Affected employees have 60 days to find a new home at the company
Doesn't inspire confidence in HongMeng's appeal
But don't get too excited if you've already got one