STREAMING GIANT Netflix has confirmed that it's, er, "testing" a price increase for customers in Blighty.
Back in January, it was revealed that Netflix was trialling a price hike for Stateside users, though at the time it refused to comment on whether it was plotting similar increases for UK customers.
However, users over on the Digital Spy forums have this week spied changes to the service's pricing. Typically, Netflix's Basic, Standard and Premium offerings cost £5.99, £8.99 and £9.99 respectively, but some users have noticed that these prices have increased as high as £6.99, £9.99 and £12.99, respectively.
"When I go to the landing page of Netflix. I am seeing the options of subscribing to Netflix as £6.99, £9.99 and £12.99," one forum member wrote.
"Others are seeing various different options, Including the premium cost at £10.99 and £11.99. I believe that Netflix has tested prices before in Italy, well they're clearly testing in the Uk to see how much we will pay."
Others say that the price changes depending on which browser they're using - "Firefox: £6.99; £9.99; £12.99, and Chrome: £5.99; £8.99; £11.99", and others are seeing similar results if cookies are wiped.
While Netflix refused to comment on earlier chatter about incoming price increases, the company told Digital Spy that "it's testing slightly different prices to better understand how members value Netflix"
"Not everyone will see this test and we may never roll out these specific prices beyond this test," the Netflix spokesperson added.
"Our goal is to ensure that Netflix is always great value for money."
While it's unclear whether Netflix will implement these price increases, it could be good news for Apple which is launching its Netflix-a-like TV streaming service on Monday. It's yet to be confirmed how much a subscription will cost, but earlier rumours pointed to the $9.99 (£9.99, probably) a month mark. µ
So that's why she's smiling…
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Alexa, is this exploitation?