CHINESE PHONE MAKER Huawei seemingly hasn't learnt its lesson, as it's once again been caught using DSLR photos to promote its smartphones.
This screw-up comes from right from the top, too, as it's Richard Yu, CEO of Huawei's consumer biz, that's the culprit. Last week, he shared a collection of sample images for the upcoming Huawei P30 Pro on Weibo, all of which hyped up the smartphone's photo-taking capabilities and its powerful "periscope zoom" camera.
These images, it turns out, were shot on a DSLR camera, rather than the smartphone's rumoured quad-camera setup.
To make matters worse, as spotted by an eagled-eyed GSMArena reader, some of the images weren't even Huawei's own - they came from a professional photographer's portfolio.
A photograph featuring a child, for example, is identical to a photo originally from a photographer's portfolio posted back in 2009, while an image of an erupting volcano (above) is a fake image sample that featured an erupting volcano a stock image from Getty Images.
This isn't the first time Huawei has been caught doing this. Back in August, the firm attempted to pass off DSLR shots as images taken on its, er, mid-range Nova 3 device, and in July 2016 the firm promoted the Leica-certified camera on the Huawei P9 using images show on a Canon EOS 5D Mark III, a high-end DSLR camera that'll set you back about £2,000.
In a statement given to INQ, Huawei said: "We've been made aware that there might have been some misunderstanding regarding our recent Huawei P30 Series teaser posters.
"We would like to reiterate that those are, in fact, only teaser posters, and are only intended to hint at the unique new features that will come with the Huawei P30 Series. Huawei has acquired the licenses to the original images and the posters are artistic renditions of said features only.
"We'd like to take this opportunity to thank the media for their interest in our posters. We have much to announce in the coming weeks." µ
Some deliberately, others through stupidity
Quite the business expense
It's another quantum leap camera
Evolution, not revolution, but that's just fine