IT TURNS OUT NOBODY wants a smartphone with no buttons of ports, who'd have thunk it.
Meizu launched the Zero, the world's first er, hole-less smartphone back in February, and started seeking backers through crowdfunding website Indigogo.
To nobody's surprise, the handset was backed by less than 30 people and reached just $45,998 in funding after a month-long campaign — only 45 per cent of its $100,000 goal.
In a post on the company's forum, Meizu founder and CEO Jack Wong is now laughing the whole thing off as a "marketing experiment" that was never intended for mass production. Because of course he is.
"This crowdfunding project was just the marketing team messing about," Wong said, "the holeless phone is just a development project from the R&D department, we never intended to mass-produce this project."
The Zero, which we're pretty sure would have shipped to customers should its crowdfunding campaign have ended successfully, features no volume or power buttons, nor a headphone jack, charging port or even a SIM slot, with Meizu instead adopting eSIM (embedded SIM) technology.
There's no speaker grille either, and Meizu has instead equipped the Zero with, er, piezoelectric transducers that vibrate parts of the display for either loudspeaker or earpiece audio.
It's lack of ports and buttons is unlikely the only reason customers shunned the Meizu Zero. Despite its $1,299 price-tag, it arrived running a now-dated Snapdragon 845 processor.
Elsewhere, the now-defunct Meizu Zero offered a 5.9in OLED screen, a dual-lens rear camera, a 20MP front-facing camera, support for 18W wireless charging - y'know, given its lack of charging port, IP68 certification and HTC U12-esque pressure-sensitive buttons around its edges. µ
So that's why she's smiling…
How many Zuckbucks to the pound?
Alexa, is this exploitation?