DEVELOPERS CAN now get their dues thanks to a change to the revenue sharing model on the Microsoft Store for Windows.
The new 95 per cent model, which sees Microsoft take just 5 per cent for admin and building a little fort with, was first announced at the Build developer conference last year but has taken a while to come into effect.
The deal applies to almost everything, but the big exception will be games, which will remain on the old structure. It will, however, apply to apps built for any device, including the recently announced Hololens 2 VR helmet.
The scheme is clearly designed to increase the popularity of the Store, which although better populated than in the days of Windows 8.x, still has a number of glaring gaps in its offering. By moving to a more generous model, Microsoft will be hoping to lure in the back bedroom coder and the indie developer.
The only other exception will be if an app is downloaded after an affiliate link or click-through. Those referrals will cost you slightly - the share there is 85/15.
There's still a strong argument for using app stores - they're less likely to have malware bundled in, and if they have a strong user base, they handle all the payment processing so you don't need a web store, and most of all, they're a great way to get your app discovered.
Problem is, the Microsoft Store, and indeed Universal Windows Apps, are an add-on to a mechanism that has been around for three decades. A huge number of developers are still building traditional Win32 programs and with the demise of the Windows Phone and relative nonchalance about S-Mode, the number of apps downloaded from the Store is still tiny compared to those being downloaded directly and a tiny fraction of rival stores for Apple and Android. μ
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