IF YOU HAVE BUT HALF A BRAIN, you'll not be surprised to hear that the Apple Watch was the best-selling smartwatch of 2018.
While we could have told you that with a bit of fag packet workings out, analyst house Strategy Analytics pulled together some proper data and that Cupertino had shipped 9.2 million Apple Watch units during the fourth quarter of 2018.
That's quite a lot, especially given it shipped a mere 7.8 million in the same quarter in 2017. And Strategy Analytics reckons Apple shipped 22.5 million watches across 2018, which is a hefty chunk of the 45 million smartwatches sold in total for 2018.
But Neil Mawston, executive director at the analyst firm, noted despite being the top dog, the Apple Watch was actually losing market share to rivals.
"Apple's global smartwatch market share slipped to 51 per cent this quarter, down from 67 per cent a year ago. Apple Watch is losing market share to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year," he said.
That's good news for Samsung and Fitbit, but it doesn't look like the Apple Watch is going to be beaten anytime soon.
Most Android smartwatches on offer across 2018 were built around the ageing Snapdragon Wear 2100 SoC that's simply not up to scratch any more. And those that use the newer Snapdragon Wear 3100 haven't impressed that much and are still limited by Android Wear, which can't really tout the slick UI and features of Apple's watchOS.
Samsung makes a good stab at smartwatches based on its own Tizen OS, but it still can't produce a wearable package that's as instantly appealing as the Apple Watch. Granted Sammy and Fitbit are grabbing some market share but that's likely down to having very fitness-focused wearables; the Apple Watch is more a general use smartwatch.
Currently in its fourth generation, the Apple Watch now comes with an improved design, features and an electrocardiogram (ECG) sensor for detecting when your ticker is about to get borked. It's an impressive device and is arguably only hobbled by the fact Apple won't let it play nice with Android phones.
If Cupertino did that, goodness knows how many smartwatches it would ship. µ
'Some of us like the misery'
That'll surely affect its credit score