NVIDIA IS POISED to launch the GeForce GTX 1660 and GTX 1650 in March and April, with prices set to give AMD a headache in the budget GPU arena.
DigiTimes has heard from so-called "industry sources" that the GeForce GTX 1660 will cost $229 (around £224), while the GTX 1650 will set buyers back $179 (some £134). The former will reportedly launch 15 March and the latter on 30 April.
Following on from the GeForce GTX 1660 Ti, the idea behind the Turing GTX cards is to bring the performance gains of the new architecture to cards that PC builders and gamers don't need to cough up large wads of cash for.
This makes particular sense at the moment as ray-tracing and DLSS aren't widely supported; some people could be throwing money at an RTX card while not yet reaping the benefits of its pixel polishing abilities,
By offering cut-down versions of the RTX cards, Nvidia can get its Turing architecture further into the graphics card market without needing people to blow their PC-building budgets.
This means AMD with its reasonably affordable Radeon RX series, which offer pretty decent bang-for-the-buck in terms of price versus performance, will face increased competition in the budget GPU space.
However, AMD is rumoured to be getting ready to cut the prices of its Radeon RX 580 and RX 590 graphics cards, which could then tip the scaled in its favour. We've yet to see any price slices in the UK, but we'd not be surprised if they popped up.
We'd say it would be good if AMD got its Navi next-generation GPUs out sooner than later as they could be the one to see off Nvidia's budget graphics land grab. µ
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