SAMSUNG DOESN'T WANT any Tom, Dick or Harry buying its flexible Galaxy Fold smartphone, and is instead plotting a limited, luxury launch for the "super-premium" device.
The Galaxy Fold made its debut alongside the Galaxy S10 last week but we haven't yet been able to get our mitts on the device, which Samsung kept housed behind glass both at its Unpacked launch event and at MWC this week.
We now know that's because Samsung is planning a glitzy standalone event for the device, which it confirmed to The Verge will be held in April. The loose-lipped spokesperson also confirmed that the "super premium" will be available in limited quantities at launch, with those willing to splurge £1,800 on it set to be treated to an Apple-esque, high-end experience.
"We'll have less supply than we would of the S10 at launch, and also how it goes to market is really important to us. This is a super premium device, and we want to make sure it has a concierge-like service and experience, so it's not going to be on display in all stores.
"You're not going to see it on the stands, we want to make sure it's a very personal experience. There will be quite intensive aftercare that goes with it as well."
The Galaxy Flex, which Sammy is touting as a "category-defining" device, is the company's first foldable; it features a 4.6in screen when closed, which transforms into a 7.3in 'Infinity Flex' display when folded out into its so-called tablet mode.
Under the hood, the Galaxy Fold packs an as-yet-unspecified 7nm processor, paired with a sizable 12GB RAM and 512GB built-in storage. Each side of the device will house its own battery, which Samsung boasts will combine to create a single power source.
You'll also find a Nokia 9-shaming six camera setup (three on the rear, two in the middle and one on the front), AKG-tuned audio and support for both 4G and 5G networks.
The Galaxy Fold will be available to buy - if you can believe it - from 26 April, with shipping to begin on 3 May, although judging by Samsung's recent comments, don't expect to be able to try before you buy. µ
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