ZTE OFFSHOT Nubia has revealed an, er, wearable watch-like smartphone that makes Huawei's Mate X look like a run-of-the-mill gadget.
Unveiled at MWC on Monday, the Nubia Alpha - or Nubia 'A' - is essentially a smartphone that wraps around your wrist. It sports a 4in flexible OLED screen, which the company claims delivers "230 per cent" more real estate than your standard smartwatch display.
It straps around your arm like a slap-on bracelet, and from there you can make calls, fiddle with apps and, somehow, take photos using the built-in 5MP wide-angle lens. The Alpha runs a custom OS that focuses on gesture controls, and it offers Apple Watch-style navigation wheels, optional 4G connectivity and a waterproof, stainless steel band in black and gold colour options.
While the gadget looks like something from the future, it's specifications are straight out of 2016. The Alpha is powered by Qualcomm's now-ageing Snapdragon Wear 2100 chip, which is teamed with a lowly 1GB RAM, 8GB storage and a 500mAh battery, which will deliver "48 hours" of juice in standby mode.
The Nubia Alpha also supports a T9 keyboard for typing text, for those after a proper blast from the past.
While we've seen gadgets like this in the past, they've largely been concept device. Nuba, however, is actually bringing this thing to market; a Bluetooth-only model will launch in April priced at €449, and an e-SIM variant will carry a €549 price-tag.
If you've got an eye for shonky products and money to waste, a 18k Gold variant will also be available for €649.
INQ will be scouting out the Nubia Alpha at MWC, so check back for our early verdict. Spoiler: It probably isn't going to be positive. µ
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