UK DATA WATCHDOG the Information Commissioner's Office (ICO) has slapped Facebook with a £500,000 fine for its part in the Cambridge Analytica scandal.
The fine, the maximum allowed under the Data Protection Act 1998, relates to Facebook's involvement in the Cambridge Analytica data privacy scandal - in which the personal information of 87 million Facebook users was improperly shared with Cambridge Analytica, a digital consultancy with ties to the Trump campaign.
The ICO, which has been investigating Facebook since March, said on Tuesday that the social network had fallen foul of British data protection laws twice by failing to safeguard its users' information and not being transparent about how that data was harvested by others.
"Facebook has failed to provide the kind of protections they are required to under the Data Protection Act," said Elizabeth Denham, the information commissioner. "Fines and prosecutions punish the bad actors, but my real goal is to effect change and restore trust and confidence in our democratic system."
The ICO's fine, albeit not final, is a drop in the water for Facebook, which makes £500,000 around 18 minutes. Because of the timing of the breach, the data watchdog said it was unable to levy the penalties introduced by GDPR, which caps fines at €20m (£17m) or 4 per cent of global turnover - £1.4bn in Facebook's case.
Facebook will address the proposed penalty before the watchdog makes a final ruling.
"As we have said before, we should have done more to investigate claims about Cambridge Analytica and take action in 2015," Erin Egan, Facebook's chief privacy officer, send in a statement.
"We have been working closely with the ICO in their investigation of Cambridge Analytica, just as we have with authorities in the US and other countries. We're reviewing the report and will respond to the ICO soon."
The ICO's probe into Facebook is part of a wider investigation into the use of data in political campaigns, launched last year, in which it's investigating 29 other social media companies, political campaigns, parties and other commercial actors over their roles in the EU referendum.
"Trust and confidence in the integrity of our democratic processes risk being disrupted because the average voter has little idea of what is going on behind the scenes," she said.
"New technologies that use data analytics to micro-target people give campaign groups the ability to connect with individual voters. But this cannot be at the expense of transparency, fairness and compliance with the law."
The ICO said it's also launching a criminal prosecution against SCL Elections, a now-defunct organisation affiliated with Cambridge Analytica, and has sent warning letters to 11 political parties and "notices compelling them to agree to audits of their data protection policies."
The data watchdog added that it's weighing potential penalties against Alexander Nix, the former chief executive of Cambridge Analytica. µ
Oh and it'll also help give aural pleasure
But it might still not be enough to make virtual reality super appealing
And a ridiculous competition
Now you can talk to your silly-looking earbuds too