SO MANY people have blocked Mark Zuckerberg and his wife on Facebook, the system can't take any more.
If you try, you get the message "Block Error". The problem came to a head because Zuck gets preferential treatment from the Facebook algorithm, meaning he's more likely to pop up in your feed.
Mrs Zuck aka Priscilla Chan is also over-blocked. But you can still block the family's handle-less loop mop, which they claim is a dog called Beast, and Zuck's sister Randi is still fair game, apparently.
Given that it is reported that he has 16 anti-troll bodyguards it all seems a bit of belt and braces.
A spokesperson for Facebook told The Guardian that they're not doing it on purpose, as such.
"This error isn't specific to any one account. It's generated when a person has been blocked a certain large number of times. In very rare instances, a viral campaign will develop instructing lots of people to all wrongly block the same person."
A former Facebook engineer added that the problem was due to the way the site is coded, rather than a deliberate attack on any individual or campaign. Still, it's worth noting if you're planning a big marketing campaign.
Zuck is currently in the midst of a plan to meet and greet people in every state of the USA, part of his annual goal for the year. Last year it was to build a smart house, which ended up being voiced by Morgan Freeman.
Some have speculated that Zuck's charm offensive is ahead of a possible run for office at a later date, though its not clear if that means Congress, President or Head of throwing a sheep out of the window (wow -that joke has dated FAST).
Facebook is seeing something of a renissance at present, as the one-dimensional novelty of Snapchat and Instagram wear off and Twitter becomes increasingly an "echo chamber" - one that, to date, still hasn't made any money. µ
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