SWISS WATCH MAKER Tag Heuer has unveiled its second-generation Android Wear smartwatch, the Connected Modular 45.
As its name suggests the Tag Heuer Connected Modular 45 ain't your average Android wearable. It's a modular device, with the firm offering "hundreds" of options for personalisation including the choice to swap out the smart module for a more traditional mechanical watch in case, er, you decide you don't want a smartwatch.
Like the Apple Watch, the Connected Modular 45 will also let you switch out the straps and buckle with a wide range of colors and materials.
Tag Heuer has teamed, once again, with Intel, which means you'll find an Atom Z34XX processor underneath the 1.39in sapphire glass AMOLED display, along with 4GB RAM, built-in WiFi, Bluetooth, GPS and NFC, which means Android Pay support is included.
The body is water resistant up to 50 meters, and Tag Heuer says the battery will last "over a day", but hasn't given any further details, probably for a reason.
You'll also find a 'command crown' on the Connected Modular 45 for rotary input, similar to the Digital Crown on the Apple Watch.
The smartwatch runs on Android Wear 2.0, which means it will come with Google Assistant baked-in from the get go. The newest version of the smartwatch OS also brings with it a fiddly onscreen keyboard, support for standalone apps and improved fitness tracking smarts.
Unlike the Tag Heuer's first Android smartwatch, its new modular offering carries the prestigious 'Swiss Made' label as it has been assembled in the Tag Manufacture factory in La Chaux-de-Fonds, Switzerland.
If your pockets are feeling deep, the Connected Modular 45 is available to order now over at Tag Heuer's website. The 'cheapest' model will set you back £1,400, with prices increasing to £5,700. µ
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