SPRING IS UPON US, so cowboys are probably putting away their dusters and breaking out their denim jackets. Perhaps some will pick up a new option from Google and Levi's that promises to be connected.
The jacket is soon to be out but has been some time coming. The companies are not pitching it at cowboys, but rather at commuters who ride bicycles and never, ever take off their jackets despite the fact that if they are indoors they will not feel the benefit of it when they go outdoors.
The coat itself is called the Levi'sCommuter x Project Jacquard and will reportedly cost $350. It is shown off in a video by a chap who rides one of those brakeless bikes that are popular with people called hipsters. He sets up some directions, thanks to Google Maps, and sets off on his Fixie.
Off he goes, without a freaking helmet on but while firmly connected to a coat with all the features and distractions of a smartphone.
The jacket looks OK to us, but we are not Gok Wan, and yeah, it is nice to be able to stay in touch and get directions right in your ear hole, but we do not reckon that we will be buying one. We also doubt that we will get sent one for review after this, and that is fine with us.
Having said that, the denim jacket, an item of clothing that was popularised during the decade known as the 1970s, does include Google Advanced Technology and Projects Project Jacquard technology and a conductive material that turns your sleeve into an action button.
The brilliance of it is that drivers, who can't even use a smartphone to scratch an itch while they are driving and with good reason, will have to face the threat of helmet-less hipsters riding bikes with one eye on their road and one eye on their sleeve. µ
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