SECURITY COMPANY Kaspersky Lab has contacted us, and probably some other people, about the launch two perfumes, one for men and one for ladies, that are called Threat de Toilette pour femme and pour homme.
We know, it reads like a parody, but it probably isn't. The thing is, while Kaspersky is possibly talking crap about the perfume, it does manage to squeeze in a lot of good advice about security and the personal protection of it. Why it would send this to us is another mystery.
"Fear awakens our senses," says David Emm, Kaspersky Lab's principal security researcher and face of the new scent.
"The men and women who wear Threat de Toilette understand today's online threats and protect themselves against them. Fear is no longer felt only in the physical world -it's all around us in our connected lives too and we need to make sure we're constantly protected."
Kaspersky security experts are one thing though, what we really need to convince us is a beauty blogger. These people are the new influencers and we are told that it is to them and their opinions that we should bow.
"I don't feel that we discuss cyber-security enough - or that enough attention is given to it, especially considering how much of our time and life is spent online," puffed Scarlett London, who is described as a well-known UK beauty blogger.
"My business and livelihood is based online - so if a hacker was to be able to get in and steal content or wipe files from my computer, channel or feeds, it would severely disrupt my business and my ability to grow my channel. My audiences' experience would also be disrupted because they wouldn't have any new content to watch."
The PR email goes on from there, making some perfumey puns about security, but to be honest, it has been a long day for us already and that kind of thing is what company blogs are for.
We checked in with Kaspersky to see if the perfume is real, or if we are perhaps dreaming it or something, and it confirmed that the perfumes do exist.
We have asked for a sample, so expect a review. Maybe. µ
Or it could be... you know... they just sold out
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