MICROSOFT SEEMS to be showing no signs of slowing in its mission to cover as much real estate in Windows 10 as possible with adverts.
This time, they've gone for the sacred cow - the File Explorer itself, with pop-up reminders that OneDrive is dead, dead good.
Not content with reminding you how much better it thinks Edge is than Chrome, and recommending apps in the frickin' Start Menu FFS, the Creators Update appears to include messages telling you about the great deals to be had on OneDrive storage.
And according to Insiders who have been testing the forthcoming Creators Edition, by turning off such ‘notifications' you also turn off any ‘real' notifications for OneDrive in the process.
Microsoft has "dabbled" with such ads before, but this is the first time we've seen them so widespread and so insistent. Plus the fact that they have the potential to bork up genuine notifications is, for our money a bridge too far.
Advertising (sorry "helpful hints") is one thing, but actually making their presence crucial to the smooth running of the system? Sorry guys, no dice.
If you do want to switch them off, look for the "Show sync provider notifications" in the View menu. But remember - it's not just the ads you're killing.
Windows 10 Creators Update is scheduled for release at Easter, with a whole bunch of new features specifically aimed to lure the typical Mac user. However, as has been the constant story with Windows 10, Microsoft has given with one hand and taken away with the other.
We'd be less concerned if there was an option to pay not to have these intrusions, as, for example, Amazon does with its Kindle and Fire devices.
But sadly, even those who missed the free upgrade appear to be facing the reality that Windows-as-a-Service equals Windows-with-Ads. And by calling them "Recommendations" and "Tips", Microsoft is going to keep getting away with it. µ
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