JAPANESE PHONE MAKER Sony has unveiled the Xperia XZ Premium, the first smartphone to feature an HDR 4K display.
This aforementioned display measures in at 5.5in, bigger than the 5.2in display on the original Xperia XZ, and offers a 4K 2160x3140 resolution. This means the smartphone boasts a staggering pixel density of 800ppi - double the pixel count of the iPhone 7.
What's more, the Sony Xperia XZ Premium is the smartphone to launch packing Qualcomm's 10nm Snapdragon 835 processor. While this appears to debunk speculation that Samsung has bagged exclusive rights to the processor, Sony says the smartphone won't go on sale until May - likely after the launch of the Galaxy S8.
This chip, which Qualcomm claims offers 27 better performance and 40 per cent lower power consumption than the Snapdragon 810, comes paired with 4GB RAM and 64GB storage.
Sony, naturally, has picked the Xperia XZ Premium as the first to debut its new 19MP sensor, which features stacked memory for better quality images, quicker photo-taking, according to Sony, and can also shoot 4K video.
This camera also incorporates the firm's new Motion Eye technology, making it the first smartphone to capture super slow motion footage in 960fps, which Sony boasts is four times slower than video shot on other smartphones.
There's also a 13MP camera on the front, that's capable of shooting less-impressive 1080p HD footage.
The Sony Xperia XZ Premium also touts support for 1Gbps download speeds, a USB-C connector for charging, IP68 resistance against water and dust and Quick Charging support.
When it goes on sale in May, the Sony Xperia XZ Premium will be available to pick up in silver and blue variants. There's no word on the handset's pricing yet, but EE has confirmed that it'll offer the smartphone once it arrives in the UK.
A cheaper version of the Xperia XZ has also been announced - the Xperia XZs. This handset, which also packs Sony's Motion Eye tech, sports a 5.2in Full HD display, integrated fingerprint sensor and water resistance. It'll go on sale in April, but pricing hasn't yet been confirmed.
Sony also on Monday launched the Xperia XA1 and XA1 Ultra, 5in HD and 6in Full HD "borderless" smartphones that both pack a 23MP Exmor RS camera sensors, 8MP and 16MP front-facing cameras and cta-core MediaTek Helio P20 processors.
This Android duo will be made available in the spring, but pricing details haven't yet been announced.
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