GOOGLE, along with other search engine firms, will introduce a 'voluntary anti-piracy code' later this year, as it looks to crack down on 'piracy' following pressure from the entertainment industry.
Firms such as the Motion Picture Association of America (MPAA) have long taken the likes of Google to task for not doing enough to tackle so-called 'pirates', and have gone as far as to say that "search engines bear responsibility for introducing people to infringing content - even people who aren't actively looking for it."
Google has already taken some steps to try and curb 'piracy' but has long refused to remove entire sites from search results as they may also offer legal content available for download. These days, the firm is flooded with takedown requests, last year revealing that it gets asked to remove 100,000 links to pirated content every hour.
The firm is probably getting pretty fed up with that, let's be honest, and has reportedly agreed to agreed to sign a new 'anti-piracy' code for tackling infringing content.
TorrentFreak has the scoop, and reports that following multiple roundtable discussions chaired by the British Intellectual Property Office, Google and other search companies have agreed that the code will take effect by 1 June 2017.
Baroness Peta Buscombe, during a discussion on the Digital Economy Bill this week, said that previously-discussed proposals that could see the government impose a code of practice on search engines, forcing them to deal with infringement, likely won't be necessary.
"Since the idea was last discussed in [parliament], Intellectual Property Office officials have chaired a further round-table meeting between search engines and representatives of the creative industries.
"While there are still elements of detail to be settled, the group is now agreed on the key content of the code and I expect an agreement to be reached very soon.
"All parties have also agreed that the code should take effect, and the targets in it be reached, by 1 June this year."
Buscombe added that Google had been cooperative, and had started work on making changes to its changes algorithms and processes, it's still unclear exactly how the code will work, and what content it will target.
News of this voluntary anti-piracy code comes as UK ISPs are gearing up to target 'pirates' with stern letters, telling them that they should probably sign up to Netflix or Spotify or something.
Good luck with that. µ
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