MICROSOFT'S new stripped down operating system, Windows 10 Cloud, has leaked, and the early build confirms many of our suspicions about it.
Some had taken the "Cloud" moniker as an indication that it would be a virtual operating system powered by Microsoft Azure, but in fact, the truth is it's a Chromebook rival, run on the device but aimed at users of its cloud services such as OneDrive for storage and Groove for music.
Microsoft Groove, for anyone interested, is that app you automatically close when it pops up and open MediaMonkey or iTunes. It's like Zune. Nuff said.
And yes, sure enough, it will only run Windows Universal Apps - them what we used to call Metro or Windows 8 apps, or "those effing apps".
In other words, the market that Microsoft appears to be going for are those people who bought a Microsoft Surface with an ARM processor and can't stand the thought of being without the cloying, suffocating limitations of Windows RT.
The leaked shots from MSPowerUser show that attempts to install Win32 apps are greeted with a classic "this version was made to help protect you and your device by exclusively running Windows Store apps". Another alternative fact from the people that brought you "Our users tell us…"
To be strictly accurate, there are certain Win32 apps which have been through Microsoft's transmogrifiers that can be installed, but only from the Windows Store with its shiny, shiny distractions.
There is a logic to Microsoft's entry into this market. Google's Chromebooks do well in certain markets, thanks to their low cost and zippy speeds on even low power processors, and Microsoft would naturally want to swipe some of that market.
However, despite improvements to Windows Universal Apps, explaining to the average consumer that they can't run their existing programs on their new computer is going to be as problematic as ever, and calling it "Windows 10" is going to mess with people's heads, as quite clearly, it isn't.
It feels like Microsoft are missing the point. If you buy a Chromebook, you know what you are getting. But if you buy a Windows machine, you have 30 years of heritage and expectation attached to the brand and people aren't going to be happy if you deliver a new version with less.
It's articles like this, which actually call Microsoft out on its nonsense, that are probably the reason INQ was snubbed from a recent "Windows 10 Quiz Night". µ
Tabs to more Ctrl and less Win. Such Fn.
Either that or it's a really intense holiday