ADOBE HAS become the latest company to hike its prices in the wake of Brexit (it says).
The company sent out an email to Creative Cloud subscribers explaining: "Currency exchange rates have fluctuated significantly over the last few years.
"Like many US-based global companies, Adobe is making pricing adjustments to offset fluctuations in foreign exchange rate. A number of markets have been impacted including Brazil, UK and Sweden. Existing customers will receive information about their subscription pricing directly from Adobe.
"We monitor currency fluctuations and make adjustments only when necessary. Our ability to align with fluctuations in currency rates will enable us to continually innovate and deliver great value through our products and services. We will continue to provide world-class products and services at a compelling value for all of our members."
However, for some, the price rise will be as much as 46 per cent when deals for students and other special rate customers are taken into account.
For many others, the price rise will be more modest - a less horrifying £1.53 a month, but it does highlight that nevertheless, subscription models such as those now employed by Adobe and of course Microsoft with Office 365, are a great way of getting customers over a barrel.
Fortunately, Adobe is at least playing nicely and letting people work out their existing subscriptions, but when it comes to renewal time, erm… ouch.
Users and political groups have vented their anger on Twitter.
Adobe #Brexit price increase. This is not a price increase - this is the price we pay for the freedom we never lost. Hello Global Britain.— Brexit.Watch (@ukvoteremain) February 2, 2017
Fuck you Adobe, raising the price of the creative cloud by nearly 62% for a year is unbelivable.— TAWNY_OTTER (@Tawny_Otter) February 2, 2017
Adobe remains the gold standard for designers, and with student pricing being some of the worst affected, with some quoting a £10/m increase, people will begin looking at open source solutions such as GIMP and Krita as a way of sidestepping the hike, if they can.
Some users have pointed out that UK pricing is already significantly above that paid in the US, however, that's probably down to a bit of subjective maths. We use open source alternatives, so we're not really affected.
Other companies to charge blanket price rises and blame Brexit include HTC, HP, Apple, Dell and OnePlus. µ
So that's why she's smiling…
How many Zuckbucks to the pound?
Alexa, is this exploitation?