THERE'S ALWAYS ONE and this year at CES, the talk of the show is the world's first "smart hairbrush".
Yes, it's the news that bald journalists have been waiting for - the Kerastase Hair Coach, powered by Withings. Yes, Nokia owned Withings, a brand who we have oft raved about on these pages for their substance and stylish devices. But now they've done this.
The good news is the Hair Coach isn't something Just for Men, and we've been ashorn that as long as you have hair, pudding it through its paces will only cost you a few bob.
At this point, we should warn you, we're just getting started. If you don't like puns, stop here. That's the condition. This isn't a fringe product and we have to report it and let you mullet over.
So, if you and your crew are determined to try it here's the root of the product. It has a microphone to listen to your hair. You could actually not make this stuff up.
It listens to the sound of your hair brushing and identifies patterns, before offering up "insights into manageability, frizziness, dryness, split ends and breakage". There are 3-axis load cells to measure the force being applied to the brush and scalp.
There's and accelerometer and gyroscope which can warn when you're brushing too hard. There's conductivity sensors to see if the hair is wet or dry. And yes, the accompanying app for iOS and Android will give you a "hair quality score".
The device, in equal parts cool and a folly - or "follicle" has been developed in conjunction with the L'Oreal Incubator, which we think was something you could buy in the eighties. Did it look like this?
The bad news is that you could have anything up to 270 bad hair days to come as the device won't be available to be swept up until the Autumn, where it's expected to be a snip at $300. Or perhaps you could club together to buy it on a temp-to-perm arrangement.
But we'll brush over that. Whether someone will come along and undercut it with a cheaper model we don't know. That would be splitting hairs. µ
But we probably won't see it until next year
Why stick a finger in a dyke when you can ram the entire boy in the hole, eh?
Reminds us that we're supposed to be able to trust them
'Exclusive' model starts shipping on 29 June