AMBITIOUS CHINESE brand Chuwi has announced its latest device - an ultra-thin laptop which retails at just $299.
The new Windows 10 device will have an Intel 7th-Gen Apollo Lake N3450 CPU and Intel 9th-Gen HD integrated graphics. It is fully Redstone compliant, which not all off-brand devices are - we've seen some that lock down updates. This one we're assured is the real deal.
The 14.1in display is a full HD IPS measuring 1920x1080 and boasts 4GB DDR3 RAM and a 64GB eMMC ROM for storage.
The 9000mAh Li-polymer battery is flanked with two full-size USB ports and dual-band WiFi.
But what's really impressive is the size - 20mm closed and 9mm at its thinnest open point, weighing in at just 1.3kg and with a tiny 8mm screen bezel.
Although the information we were given doesn't mention it - squint and you'll see there's a webcam in the picture, and we know the 15.6in tablet from Chuwi has Bluetooth 4.0, so we doubt there'll be any compromise here either.
We've talked quite a bit in recent months about the ever increasing market for "flagship killers" from China. We've previously shown you the Chuwi HiBook Pro and Hi10 Plus, dual booting 2-in-1 devices, both of which impressed us enough to give them recommendations this year, despite not being widely available in mainland UK.
There's also the crowdfunded Azpen A1160 laptop with Remix OS aboard that disrupted the market when it Kickstarted at under $70.
It seems that the N3450, the second Chuwi laptop in this form factor, but the first with full HD screen, is setting the tone for 2017 - bringing the price of products with high-end components down, even if that means self-importing them.
The Chuwi 14.1 inch N3450 goes on sale on Thursday 22nd December at en.chuwi.com but remember to allow for Customs and Import fees that may apply at this end. In our experience, they're £20-£25 (if they're applied at all). µ
This column could make you very poor
Firm beats out rival bids from Motorola and Sepura
Battery will help stock blackouts in South Australia
The early bird catches the spud. Perhaps she was a potato clock?