MICROSOFT will add a translation tool to further bolster its battle with Google and Amazon for the AI word cloud.
We've already seen demonstrations of the work the company has put into its AI translation, with tools such as simultaneous translation in Skype and Bing Translator (trust us, it's a thing).
The company also plans to bring the new app, MS Translator, to Android and iOS in direct competition with the existing apps provided by them. We refer to this mobile strategy as the "John Hurt" syndrome, where Microsoft, unable to make a foothold in mobile, writes software for competing platforms, then bursts through their chests.
The site and app are capable of dealing with nine spoken languages and 50 written ones.
Launch partners include Harman (voice-activated speakers), Capital One Financial (money manager bots) and Expedia (hollybobs bookings - available via Cortana and Skype)
As part of the same announcement, the company confirmed it will be offering a toolkit to embed Cortana, its irritating personal assistant, into apps, following in the footsteps of Amazon and Apple.
More immediately, the company is launching QNA bot, a kit which allows developers to easily turn their FAQ pages into chatbots. Which we need like a hole in the head.
This all represents and extension to Microsoft's "conversation as a platform" strategy announced earlier this year, which basically means "bots".
The company recently launched Zo on the Kik messenger platform as a way of pretending there's someone on the internet who cares about you and your pathetic little life. Zo already has 110,000 users in the US. She'll be arriving on Twitter and other social platforms in due course. µ
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