UK MOBILE OPERATOR Vodafone has set its sights on Sky Mobile with the launch of a new data rollover option for its pay as you go (PAYG) customers.
From today, Vodafone Big Value Bundle pre-pay customers will be able to roll over any unused data from one month to the next, as long as they top-up their account within the 30-day period.
However, while Sky Mobile lets customers carry over unused data for up to three years, Vodafone customers will only be able to carry unused data over to a new month once, with rollover data expiring at the end of the renewed 30-day period.
Vodafone’s Big Value Bundles start from £10 with 500MB data included and go up to £30 with 12GB data and inclusive data roaming.
Glafkos Persianis, Vodafone UK commercial director, described the launch of the data rollover initiative as an "industry first" Er.
"We are delighted to be offering yet another industry first to our customers by introducing Data Rollover," he said. "Through listening to our customers, we’re determined to simplify our products and offer even better value for money, so that they can enjoy the UK’s winning network wherever they are."
The launch of its data roaming initiative comes after Vodafone rolled out network-level blocking technology to put a stop nuisance calls.
Mark Hughes, head of corporate security at Vodafone UK, explained that tackling the nuisance calls was a key move to protect customers.
"Fraudulent calls are a scourge on society, inflicting great anxiety for victims. The protection of our customers is paramount and we have invested heavily in our network and technology to help stamp out this practice," he said.
"We will continue to evolve the technology as well as work with industry bodies and the regulator to ensure we keep one step ahead of criminals." µ
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