MICROSOFT HAS TAKEN the opportunity to blow its own trumpet in a self-serving blog post that claims "more people are switching from Macs to Surface than ever before."
Microsoft, which is no stranger to self-congratulating, has said that the "disappointing" new MacBook Pro, along with its Apple trade-in programme, has lead to more people ditching macOS for a Surface than ever before.
"Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this," the company said.
"It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work."
While the firm isn't coughing on numbers, it claims that this increase fuelled its best month of Surface to date.
"November was our best month ever for consumer Surface sales. The Best Buy-exclusive Surface bundle sold out on the first day. The momentum was seen worldwide," Microsoft harped.
"In the UK, we had the best single week for Surface ever and in Germany the Surface Pen became the best seller in PC Accessories on Amazon.com for over 12 hours."
Because it hasn't had quite enough of patting itself on the back just yet, Microsoft goes on to boast that alongside its Surface laptops and 2-in-1s, it's big-screened Surface Hub is also "exceeding expectations."
Microsoft said that, in the nine months since it first launched, its shipped more the overpriced whiteboard to more than 2,000 customers in 24 markets.
"The average deal size is approximately 50 units, but we’ve seen orders as large as 1,500 units to a large car manufacturer. This makes our team so, so proud," the firm said.
With that in mind, Microsoft has said that it will launch a “try-and-buy” programme in the US and Europe later this year, along with a bunch of new surface hub features including Inking support across Office apps, simultaneous Pen and Touch and support for third party peripherals. µ
Watch this space
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