MAYBE YOU MISSED IT, but during 2016 a television presenter reportedly went mad over a cold sandwich, punched someone, was sacked by the BBC, and plucked for a prime position on Amazon's streaming service instead.
There was a massive hoo-hah about it, and presumably Amazon thought that the millions of people who like the punchy presenter would follow him and its money to the on-demand Prime service.
They did not, says a piracy analytics company, which says they instead they rushed to the internet to download the show, called The Grand Tour.
Why is a mystery to this author. If you wanted to listen to three men in jeans talk about cars he would go to a pub just outside of a Kentish town or to any golf club in the country. Or maybe you could go to a car showroom and hang around the forecourt, or stand around the smoking area of a place where they sell tyres and exhausts.
Some people like The Grand Tour, though, so while it is Marmite to others, it is manna to them. A lot of those people are pirates, though, which is bad news for Amazon. The show had a reported £160m budget, most of which was probably spent on hot food and shirts, and it has picked up the wrong kind of millions in return.
The first episode has been illegally downloaded 7.9 million times, according to piracy analysts Muso, and the second one 6.4 million times. The third saw a steep drop in downloads, falling to 4.6 million and suggesting that even pirates can be picky.
Almost 14 per cent of these downloaders came from the UK, and Musoi reckons that these people cost poor old Amazon dearly.
Estimating that downloads of episode one costs £3.2m in revenue in Britain alone, Chris Elkins, the chief commercial officer at the company, told the Mail on Sunday that "it is the most illegally downloaded programme ever. It is off the scale in terms of volume."
"It has overtaken every big show, including Game Of Thrones, for the totals across different platforms," he added.
We never saw it, at least not all of us. If you do have Amazon Prime perhaps you might like to check it out. Alternatively, you could watch Mr Robot. It is much better. µ
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