BEAN COUNTERS at analyst firm Kantar Worldpanel ComTech Europe have revealed that the iPhone 7 is the best-selling smartphone in the UK.
While Apple has faced a backlash over the iPhone 7's lack of headphone jack, it seems us benevolent Brits couldn't care less.
"In Great Britain, as in the US, iPhone 7 was the top-selling device, pushing the previous top device (iPhone SE) to third, while iPhone 6S remained the second best-selling device," aid Dominic Sunnebo, business unit director for Kantar Worldpanel ComTech Europe, noting that the headphone jack-less iPhone was also the best-selling smartphone in the US.
While Apple's worldwide share of the smartphone market is expected to dip 11 per cent to just 14.3 per cent by the end of 2016, these bumper iPhone sales have given the firm a 44 per cent slice of the UK smartphone market for the three months ending October. This is an increase from the 39.5 per cent that iOS claimed this time last year.
Android, naturally, remains the most popular OS of choice, claiming 53.1 per cent of sales during the three-month period. Kantar hasn’t revealed which Android devices Brits have been flocking to buy but noted that the Galaxy S7 was the third best-selling smartphone in the US.
Naturally, things aren't looking quite so rosy for Microsoft, with the firm's share of the market diving from 8.2 per cent in October 2015 to just 2.9 per cent in 2016.
It's looking worse on a global scale, with IDC revealing earlier this month that Windows Phone will end the year with just 0.4 per cent of the global market, with Microsoft expected to have shipped a total of 6.1 million devices over the past 12 months.
It could be worse - they could be BlackBerry. While the firm's homegrown OS managed to cling on to 0.3 per cent of UK smartphone sales this time last year, Kantar's latest figures show that BlackBerry OS claimed zero per cent in October 2016.
However, with the firm's latest smartphones now running Google's Android OS, this is unlikely an accurate picture of how many handsets the firm has flogged. Maybe. µ
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