HARDWARE AND SOFTWARE COMPANY Apple has officially confirmed the worst kept rumour about an Apple product since the last one.
Yeah, Apple is working on a car! "No way" you cry, "Shut up" you shout, "get the f*ck out of here" you mumble... But take us at our word. After months of rumours we can now say, via a report on the BBC, that the so-called iCar is go.
Well, in a way. Apple has registered an interest in self-driving car technology in a filing with the US transport regulators the National Highway Traffic Safety Administration (NHTSA), according to the Beeb.
It reports that Apple is "excited about the potential of automated systems in many areas, including transportation", and can see the "significant societal benefits of automated vehicles".
So can just about every company in the technology industry, so it does not come as a surprise to find evidence of Apple's intentions here. MacRumors, which is a pretty self-explanatory website, says that Apple has already registered a wide range of car related domains. These include apple.car, apple.cars and apple.auto.
The last time we reported on Apple's direction we thought that car plans were in reverse. Large numbers of engineers at Apple were apparently been moved off the project and onto other teams at the company, or forced out altogether. This might have been proved bullshit.
There was certainly some evidence of the Apple car plans leading up to this, though some of it was ultimately debunked.
Apple has made some notable moves in the direction of cars, including hiring a self-driving svengali if there is such a thing from Blackberry and investing a ton of money into an Uber rival. It has also got a very secret laboratory in Germany where apparently some 15 to 20 people work on their beards and cars. µ
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