APPLE EMPLOYEES are likely set for a lavish Christmas party this year, with the firm raking in more than 90 per cent of total smartphone profits in the third quarter of 2016.
So says Strategy Analytics, which reveals that with a Q3 operating profit of $8.5m (around £6.8m), Apple bagged a record 91 per cent share of all smartphone profits.
This comes despite Android's continued dominance, with Google's operating system accounting for an equally record-breaking 88 per cent of smartphone shipments in Q3, compared to Apple's paltry 12.2 per cent share.
Strategy Analytics is crediting Apple's well-lined pockets to its, er, high prices and low production costs.
Linda Sui, director at Strategy Analytics, said, "Apple's ability to maximise pricing and minimise production cost is hugely impressive and the iPhone continues to generate monster profits."
Huawei is the second most profitable smartphone maker achieving 2.4 percent of operating profit share closely followed by Vivo and OPPO, both on 2.2 per cent. Other unnamed phone vendors made up the remaining 2.2 per cent.
Neil Mawston, executive director at Strategy Analytics, said: "We estimate Huawei generated US$0.2 billion of smartphone operating profit worldwide in Q3 2016.
"Huawei captured 2 percent share of all smartphone profits, taking second spot overall, and becoming the world’s most profitable Android vendor for the first time ever. An efficient supply chain, sleek products and effective marketing have been among the main drivers of Huawei’s robust profitability.
"Vivo and OPPO followed in third and fourth place and each took 2 percent global profit share. Vivo and OPPO delivered relatively healthy profitability due to disciplined pricing and soaring shipments across Asia."
Samsung didn't even make it into the analyst outfit's top five list, which can likely be credited to the firm's global recall of the explosion-prone Galaxy Note 7.
Lenovo, which now owns the Motorola brand, didn't make it into the list either, nor did HTC or Sony. µ
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