CHINESE SMARTPHONE VENDORS made big gains in the third quarter of 2016, while Apple and Samsung saw smartphone sales slide.
It's no surprise that Samsung's smartphone sales saw a dip in Q3 given that the firm was forced to bin the explosion-prone Galaxy Note 7. This saga prompted the company's market share to slip to 19.2 per cent, down from 23.6 per cent this time last year.
Anshul Gupta, a research director at Gartner, said: "The decision to withdraw the Galaxy Note 7 was correct, but the damage to Samsung’s brand will make it harder for the company to increase smartphone sales in the short term.
"For Samsung, it's crucial that the Galaxy S8 launches successfully so that partners and customers regain trust in its brand."
It seems that Chinese smartphone vendors benefitted from the Note 7 fiasco more than Apple, which also saw its market share fall in the past quarter. iPhone sales accounted for 11.5 per cent of the global market during the three-month period, compared with 13 per cent in 2015.
China's Huawei, Oppo and BBK, on the other hand, all made gains during the same period. Their respective slice of the market grew from 7.7 per cent to 8.7 per cent, 3.4 per cent to 6.7 per cent, and 2.9 per cent to 5.3 per cent respectively.
This, Gartner claimed, can be partly credited to Samsung's aforementioned Note 7 dramas, as buyers were more likely to stick with Android than defect to Apple's iOS.
Roberta Cozza, a research director at Gartner, said: "The withdrawal of Samsung's Galaxy Note 7 may benefit sales of Apple's iPhone 7 Plus only slightly, as Note 7 users are likely to stay with Samsung or at least with Android.
"To some extent, other Android vendors could capitalise on this situation in the short term, for example Huawei and other Chinese brands present in the premium Android phone segment.
"The Note 7's withdrawal also comes at a good time for Google in mature markets, where its Pixel and Pixel XL devices have started selling."
Android as a whole continues to dominate, claiming 87.8 per cent of the smartphone market in Q3, up from 84.7 per cent last year.
Windows Phone and BlackBerry ain’t having such a good time, though, claiming 0.4 per cent and 0.1 per cent of the market respectively. µ
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