COULDN’T MAKE it up AI developer Happy Finish (yes, it's really called that) has announced a product first mooted by Penny from CBS/E4 comedy The Big Bang Theory.
The artificial intelligence (AI) device is at the proof-of-concept stage and is designed to be able to match a photograph taken by a customer with brands and models of trainers in real time. The upshot is that you can walk into a shop and say: 'I want a trainer like that.'
Shoegazer (clap, clap - an INQ-worthy pun) can apparently identify trainers with an accuracy of up to 95 per cent.
In the Season 4 episode The Bus Pants Utilization, Penny teams up with Sheldon to create an app that can identify stockists of shoes from photos. Ideal if John McAfee fancies a snack.
Happy Finish (must ... resist ... jokes ...) has said that the science can also be applied to other areas of the fashion industry because, as Patsy Stone says: "You can never have enough hats, gloves and shoes."
Stuart Waplington, global CEO of Happy Finish, said: “Retail is always one of the first markets to adopt new and emerging technologies. We have seen the retail industry successfully adopt VR [virtual reality] and AR [augmented reality] and we have even been heavily involved in the process - which means diversifying into AI is a natural next step for us.
"While we have hired a small team to work exclusively in this area, we're looking forward to vastly accelerating our rate of research and growing our team to serve as the global home base for Happy Finish’s machine learning efforts.”
Happy Finish (nggggggg) has been working in the fields of AR and VR for over a decade and this move into AI is a logical step showing, as it does, a simple, novel and viable way to monetise AI instead of using it to kill puny humans like that man said. µ
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