APPLE HAS ADDRESSED the controversy surrounding its new MacBook Pro line-up and explained why it decided to ditch the SD slot but keep the 3.5mm headphone jack.
Lots of people are pretty pissed off about Apple's new laptops. Some because of the high prices, some because of the lack of connectivity, and others, ahem, because Apple's decision to keep the 3.5mm headphone jack means you can't connect newfangled Lightning headphones to the bloody machines.
Apple hasn't defended its Brexit-fuelled price increases, but marketing chief Phil Schiller has spoken out about why the firm decided to keep the 3.5mm jack, despite binning it on the iPhone 7.
"These are pro machines. If it was just about headphones then it doesn’t need to be there. We believe that wireless is a great solution for headphones," he said, speaking to The Independent.
"But many users have set-ups with studio monitors, amps and other pro audio gear that do not have wireless solutions and need the 3.5mm jack."
So, if these new MacBooks are "pro" machines, why did Apple decide to get rid of the SD card slot?
"It's a bit of a cumbersome slot. You've got this thing sticking halfway out," Schiller said, channelling Michael Scott.
"And then more and more cameras are starting to build wireless transfer into the camera. That’s proving very useful. So we think there’s a path forward where you can use a physical adaptor if you want, or do wireless transfer."
Schiller also mentioned Apple's controversial Touch Bar, explaining why the firm opted for a minuscule OLED display rather than making the new MacBooks fully touchscreen.
"Others are trying to turn the notebook into the tablet. The new MacBook Pro is a product that celebrates that it is a notebook," he said.
"This shape that has been with us for the last 25 years is probably going to be with us for another 25 years because there’s something eternal about the basic notebook form factor.
"The team came up with this idea that you can create a multi-touch surface that’s coplanar with the keyboard and the trackpad but brings a whole new experience into it. One that’s more interactive, with multi-touch."
Earlier this week, Schiller emailed a reader who questioned why the firm stuck with 16GB of RAM, rather than upping this to 32GB.
"To put more than 16GB of fast RAM into a notebook design at this time would require a memory system that consumes much more power and wouldn’t be efficient enough for a notebook," he said.
Rumour has it, though, that Apple could launch a 32GB model next year, assuming that Intel's Cannonlake processors are ready in time. µ
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POKE no more. Oh wait, that was 30 years ago