SALES OF TABLET DEVICES fell almost 15 per cent in the third quarter of 2016, according to the latest report from IDC.
The analyst firm's numbers show that 43 million tablets were shipped during the three months ending in September, a 9.8 per cent increase on Q2 but a 14.7 per cent decline on the same period last year.
IDC credited the weakened market to the popularity of low-cost devices, which it bemoaned "also deliver a low-cost experience".
Jitesh Ubrani, senior research analyst at IDC, said: "The race to the bottom is something we have already experienced with slates and it may prove detrimental to the market in the long run as detachables could easily be seen as disposable devices rather than potential PC replacements."
Elsewhere, Apple's iPad recorded a 6.2 per cent drop in sales year on year but continues to lead with a 21.5 per cent slice of the market, up from 19.6 per cent in Q3 2015.
IDC claimed that this was down to Apple's iPad Air and Mini lines, which accounted for "more than two thirds" of Apple's tablet shipments in the third quarter, despite the firm's marketing push for the iPad Pro.
Samsung didn't fare quite as well. The firm held onto second place, but saw tablet sales slump by 19.3 per cent.
IDC noted that the Note 7 fiasco does not appear to have had a detrimental effect on the firm's tablet sales, but that the "unattractively priced" Galaxy TabPro S probably didn't do as well as the company had expected.
Third place Amazon was on fire (ahem) during the third quarter with a whopping 319.9 per cent increase in sales of the firm's tablet devices, according to IDC, giving it 7.3 per cent of the market, up from 1.5 per cent in 2015.
Lenovo, in fourth place on IDC’s tracker, saw sales drop 10.8 per cent year on year, while fifth place Huawei recorded a 28.4 per cent increase. This gave the firms 6.3 per cent and 5.6 per cent of the tablet market respectively. µ
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