APPLE HAS ANNOUNCED a new app called, er, TV, that aggregates shows and movies from video apps into a single interface.
However, it has since been revealed that the app doesn't offer support for two of the biggest streaming services - Netflix or Amazon Video.
Netflix confirmed this to Wired, saying: "I can confirm we are not participating and evaluating the opportunity."
Amazon has yet to speak up, but its lack of inclusion doesn't come as a surprise, despite Tim Cook's bigging-up of Mr Robot during Thursday's keynote. Currently, there's no regular Amazon Video app for Apple TV users, and Amazon also last year stopped selling Apple's TV box on its online store.
Apple's TV app, which will be available on tvOS and iOS, is apparently going to "completely change the way we watch television," according to the firm.
It's probably not, really, as the app simply aggregates content from all of your video content apps into one place. The app's Watch Now tab, for example, lets you browse shows and movies from multiple services, although Apple has yet to announce which of the 16,000 are supported on the service.
The TV app also lets you browse through your iTunes purchases, naturally, and offers an integrated store with content from the likes of iTunes and HBO. You'll also be able to bark at Siri to find shows for you if you can't be arsed to use a remote.
Apple CEO Tim Cook said: "We want Apple TV to be the one place to access all of your television, a unified TV experience that's one place to access all of your TV shows and movies and a place to discover great new content to watch," said Apple CEO Tim Cook.
"It will completely change how you watch TV with your Apple TV, as well as on your iPhone and iPad."
Apple's TV app will be available for free in the US from December. Naturally, there's no word yet on UK availability.
Apple also announced that it's bringing Microsoft-owned Minecraft to Apple TV before the year is out.
"Now, you can build new worlds on your Apple TV and play with your friends on the iPhone or iPad," quipped Cook. µ
Oh and it'll also help give aural pleasure
But it might still not be enough to make virtual reality super appealing
And a ridiculous competition
Now you can talk to your silly-looking earbuds too