AMAZON COULD BE about to add another string to its bow with the launch of an internet service in Europe, probably in a bid to get more people signed up to the firm's Prime offering.
A report at The Information (paywall), which has heard from "a source briefed on the matter", said that Amazon plans to offer internet access as part of the ever-expanding Prime bundle, which already offers the firm’s Prime Video and Music services, ad-free Twitch access and unlimited photo storage.
However, it’s currently unclear whether Amazon would up the cost of the £79-a-year Prime bundle for those who sign up for an internet service, or whether it would be offered as a free extra to customers.
Amazon is not too keen on building its own network, according to the report, which means that the firm is likely to offer internet services over existing networks which would require purchasing wholesale access.
This means that the UK would be one of Amazon's first European targets owing to the ease with which an ISP can be established on BT's open network.
Germany would also be on the firm’s radar, according to the sources, as Deutsche Telekom makes its network available to other broadband providers.
The report goes on to state that the US company is less likely to launch a similar scheme in its own country as the Federal Communications Commission does not require broadband providers to offer access to their networks.
Google Fibre, for example, is said to be struggling with its US rollout because the firm is having to build its own network.
Amazon has yet to return our request for comment, but the company's plans have only gone so far as "high-level talks" so it's unlikely that we'll see an internet service from the company anytime soon. µ
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