YOU WOULD think that there’d be nothing to say in the week before Google holds an event that the firm claimed will be one of the biggest in its history. But you’d be utterly wrong.
So we’ll ignore all 'those' rumours for now and cover them in depth when they stop being rumours. Instead, we’ll focus on Google for Work, a brand created only a couple of years ago but now being retooled under the title G Suite.
Having caught some major clients that have moved from Microsoft to Google for their business, and with Android for Work and Chromebook the bane of some employees' existences, Google has now brought everything work-related under the Google Cloud brand.
This emphasises Google's credentials as a complete ecosystem with everything from big data analytics to BYOD under one roof. You need never use Windows 10 again. Theoretically, at least.
G Suite refers to the software suite of Drive, Docs, Hangouts, Calendar and so forth that make Google a productivity alternative and highlights the collaborative nature of the packages.
It also firmly establishes Hangouts as a business tool, something Google is keen to do following the recent launch of Allo, which quickly became Edward Snowden’s privacy voodoo doll.
Machine learning and natural language, similar to that seen in Google’s knowledge graph, are now integral to the G Suite experience (yawn) and soon you’ll be able to let Google sort out the right documents for the right diary appointment, much in the way it already does with trip planning in Gmail.
There’s also a lesser-known Google Trips app for Android, which does the same thing as services such as Tripcase and Tripit, but automatically populates each trip from confirmations sent to your Gmail account meaning you have to do a grand total of diddly squat.
Elsewhere, Android Wear 2.0, as shown off at Google I/O this year, has had a third release to developers, but it now appears that mere mortals won’t get it until 2017. So boo to that.
Google has brought its blogs together into a single entity known as The KeyWord. Ugh. In addition to bringing the news from all over Google into one place, the firm has decided to repost a whole bunch of old stuff which has made collating this week's news an absolute minefield.
Finally this week, a note about new tech wearables coming not from Google but from mother holding company Alphabet’s 'age killer' Verily.
The Cardiac and Activity Monitor has an e-ink display, ECG reading and heart rate monitor. So far, so good, so what? We probably won't see this one as it is, but it gives us a little glimpse into what the rest of the Alphabet business concern is up to. µ
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