ATLANTA: MICROSOFT HAS MADE IT pretty clear it feels it's won the Windows 10 rollout war at its Ignite conference today with the announcement that the operating system is now running on 400 million machines.
By 'war', we're perhaps referring to the one Microsoft's been waging against its own users. We tracked the 'fast progress' the company has made in getting Windows 10 'broadly adopted' since launch, by offering it free and, well, kind of shoving it down everybody's throats, often with apparently less thought for problems it may cause along the way.
Microsoft senior vice president Yusuf Mehdi took to the stage to make the happy announcement at the Atlanta-based conference today, and these were his exact words: "Over the last 18 months, we've made very fast progress with getting Windows 10 broadly adopted. [There are] security improvements we've done - there have been three releases in that time period.
"It's 150 per cent more than the Windows 7 adoption rate, and today I'm pleased to announce that Windows 10 is now running on over 400 million monthly active devices."
Shortly before Windows 10 stopped being free in July this year, the operating system's market share still hadn't hit 20 per cent, casting some doubt on Microsoft's "one billion machines" by the end of 2017 target. At that time, Windows 7 still enjoyed just over 49 per cent market share.
So, while 400 million is definitely a deft bit of marketing and 'encouragement' to upgrade, we're not entirely sure it's what Microsoft might have been after at this stage.
Anyway, there's more important things to discuss. By 2017, the US Department of Defence hopes to have "four million devices" running Windows 10, "across all branches of the military".
Cortana in charge of the red button, anyone?
With Office 365, Mehdi was also visibly chuffed to reveal that the "full productivity suite" - including Office 365 Pro Plus, Exchange, SharePoint and Yammer - now has 70 million monthly active commercial users. With so many people on board, we'd be much happier if it didn't go down quite as much. µ
Because apparently we'd rather watch The Grand Tour than the news
But Branson prefers Newquay
You can read it like an.. well, you know
Firm claims it'll bring a 60 per cent boost to graphics processing efficiency