UK BROADBAND PROVIDERS might soon allow Brits to check the internet speeds they can receive directly at their home, rather than by postcode.
The Local Government Association (LGA), which comprises more than 370 councils in England and Wales, has called on internet service providers (ISPs) to be more transparent about speeds consumers can actually expect to receive as current methods give an estimate covering hundreds of houses.
The only way for consumers to find this out, the LGA added, is to carry out their own speed tests via the websites of each ISP offering a service, a process that adds unnecessary time and complexity.
Mark Hawthorne, chairman of the LGA's People and Places Board, said: "The quality of digital connectivity can be markedly different from area to area with some households being able to access superfast broadband speeds whilst others can only achieve substantially less.
"We support the government's aims to allow Ofcom to demand providers open up their premises-level data on broadband so that residents can more easily compare who will provide the best service to their home, not just their postcode which can often be inaccurate."
The LGA has also called for a change to current advertising rules that allow ISPs to promote 'up to' download speeds if they can demonstrate that just 10 per cent of their customers will receive them.
Hawthorne added that fast broadband speeds are a "vital element" of everyday life, and could help Brits cut household bills, shop online for cheaper goods and even run their own business.
"The Digital Economy Bill will help make sure the UK remains ahead in an increasingly connected world, as well as strengthening existing protections for consumers." µ
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