APPLE HAS OFFICIALLY taken the wraps off the iPhone 7 and iPhone 7 Plus, confirming the death of the headphone jack and 16GB storage option.
The iPhone 7 and iPhone 7 Plus are exactly what we had expected, thanks to the huge amount of rumour surrounding the smartphones and, er, Apple leaking them on Twitter ahead of the launch.
The 3.5mm headphone jack is gone in favour of Apple’s proprietary Lightning port, Bluetooth, and a new wireless standard for hooking up headphones, including Apple's all-new Wireless Airpods.
These cable-free Airpods let you activate Siri by tapping on them and have a five-hour battery life (with an additional 24 hours using a chargeable box). Apple's new W1 chip means that you can connect to your Apple device instantly and know when they're stuffed inside your ear.
This move will probably piss off many, including Apple co-founder Steve Wozniak, but Apple has included Lightning-enabled Earpods and a 3.5mm-to-Lightning adaptor in the box, rather than charging £70 for it.
For those who prefer playing music out loud on the bus, the iPhone 7 comes with stereo speakers, one at the bottom and one at the top, which offer two times louder audio than the iPhone 6S.
On the design front, the antenna lines have been shifted to the edges of the device, as expected, and there are two new goth-friendly colours available, Black and a glossy Jet Black. The Space Grey model has been canned, but you'll still find Silver, Rose Gold and Gold options.
Apple has made the iPhone 7 and 7 Plus tougher than before in a bid to rival the Galaxy S7. The smartphones have IP67 certification, making them somewhat resistant to water and dust and meaning you'll never lose another iPhone to the toilet.
Inside this toughened case sits the same 4.7in and 5.5in Retina displays, but Apple has claimed a 25 per cent bump in brightness and a wider colour range.
Both handsets use Apple's A10 Fusion (eh?) processor, which comprises two "high performance" cores that offer 40 per cent faster processing than the A9 chip before it.
A a new GPU offers 50 per cent faster graphics than before, while a new performance controller makes for improved efficiency. Apple has claimed an extra hour of battery life compared with last year's model.
The Home button is still present, but Apple has tweaked it to mimic the Force Touch trackpad seen on the firm's 12in MacBook. This means that, rather than being clickable, the button uses haptic feedback to simulate a click thanks to the new-generation Taptic Engine.
The camera has seen a sizeable upgrade. The 4.7in iPhone 7 has a 12MP sensor on the rear, which Apple claimed is faster and more energy efficient, while the 5.5in iPhone 7 Plus has a Huawei P9-style dual-camera set-up with two 12MP sensors.
The wide-angle and telephoto lenses can work together to offer digital zoom up to 10x, alongside new depth of field functionality typically seen only on DSLR cameras. The latter won't be available at launch, but will roll out as a software update later this year.
There's now optical image stabilisation on both iPhones, an f/1.8 lens, a six-element lens for sharper pictures, and a Quad-LED True Tone flash that provides 50 per cent more light than before, apparently. A new 7MP FaceTime HD camera on the front of the iPhone 7 offers auto image stabilisation.
The iPhone 7 will run iOS 10 out of the box, which Apple will make available to all on 13 September.
The iPhone 7 will be available to pre-order from Friday, and will start shipping a week later on 16 September. It'll be available in 32GB, 128GB and 256GB storage configurations, while the Jet Black model will be available only with 128GB and 256GB.
It's priced the same as the iPhone 6S, which means you'll be able to grab the iPhone 7 for £539, £619 and £699 respectively. Just like the iPhone 6S Plus before it, the iPhone 7 Plus is more expensive at £619, £699 and £789. µ
Flagship will launch a day early to avoid being 'overshadowed' by Apple
EC says merged entity will 'continue to face significant competition'
Alexa, give me a reason to be cheerful about the UK economy
No, it isn't 1 April